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What great brands do : the seven brand-building principles that separate the best from the rest
by Yohn, Denise Lee.
Type:  Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey-Bass 2014Availability: Items available for loan: Secondary (1). Location(s): Book NF 658.8 Y.
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The Brand Management Checklist
by VanAuken, Brad.
Edition: PaperbackType: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Kogan Page, 2004, c2002Availability: Items available for loan: Secondary (1). Location(s): Book NF 658.8 V.
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Brand relevance : making competitors irrelevant
by Aaker, David A;
David A. Aaker.
Edition: HardcoverType: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco, CA : Jossey-Bass, 2011Availability: Items available for loan: Secondary (1). Location(s): Book NF 658.8 A.
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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by Lindstrom, Martin;
Martin Lindstrom.
Edition: HardcoverType: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Kogan Page, 2005Availability: Items available for loan: Secondary (1). Location(s): Book NF 658.827 L.
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