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A social strategy : how we profit from social media

by Piskorski, Mikołaj Jan.
Type: materialTypeLabelBookPublisher: Princeton, New Jersey : Princeton University Press, 2016Edition: paperback.Description: 275 p. : ill. ; 24 cm.ISBN: 9780691169262.Subject(s): Internet marketing | Online social networks -- Economic aspects | Social media -- Economic aspectsSummary: What people get out of social media—and how businesses can get more out of it. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.
List(s) this item appears in: UOI - HWEO - G3 - Digital media - 20 | UOI - HWEO - G4 - Media manipulation - 20 | UOI - HWOO - G4 - Entrepreneurs - 20
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Item type Location Call number Status Date due Barcode Item holds
SS Nonfiction SS Nonfiction
Secondary
NF 658.8 P (Browse shelf) Available S144605555
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What people get out of social media—and how businesses can get more out of it. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.