Piskorski, Mikołaj Jan
A social strategy : how we profit from social media Mikołaj Jan Piskorski - paperback - Princeton, New Jersey : Princeton University Press, 2016 - 275 p. : ill. ; 24 cm.
What people get out of social media—and how businesses can get more out of it. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.
9780691169262
Internet marketing.
Online social networks -- Economic aspects.
Social media -- Economic aspects.
658.8 / P
A social strategy : how we profit from social media Mikołaj Jan Piskorski - paperback - Princeton, New Jersey : Princeton University Press, 2016 - 275 p. : ill. ; 24 cm.
What people get out of social media—and how businesses can get more out of it. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.
9780691169262
Internet marketing.
Online social networks -- Economic aspects.
Social media -- Economic aspects.
658.8 / P